FirstEnergy Advisors Privacy Policy

Privacy Policy

FirstEnergy Advisors, including its service providers (also “we,” “us’” and “our”) have adopted this Privacy Policy to better serve those who are concerned with how their ”Personally Identifiable Information” (PII) is being used online. PII, as used in US privacy law and information security, means information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle visitors’ (also “users,” “you” and “your”) PII through FirstEnergy Advisor’s Energy Procurement and Data Management Platform (“Website”).

What personal information do we collect from the people that visit our website? 

When accessing or registering on our Website, you may be asked to enter information like your name, the name of your company, your position or title, email address, mailing address, phone number, and other details to facilitate your activities on the Website.

If you register on the Website (becoming a “Registered User”) or otherwise consent, we may also request information about your company and its utility account(s) and records in order to provide the services we offer (“Services”).

When do we collect information? 

We may collect information from you when you register on the Website, fill out a form, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, peruse or use certain other features on the Website, execute an authorization, enter information on or otherwise interact with our Website.

How do we use your information? 

We may use the information we collect from you in order to enhance the value of our Services and your use of and experience on our Website, including to:

  • Create an account for you and your company;
  • Confirm and document your authorization to take certain actions on your behalf;
  • Obtain information from third parties;
  • Offer certain Services;
  • Manage your company’s utility bill(s);
  • Respond to your requests;
  • Follow up with you after correspondence (live chat, email or phone inquiries);
  • Improve our Services and operation of the Website;
  • Serve you and your business.

How do we protect your information? 

FirstEnergy Advisors is committed to data security.  We implement a variety of security measures when a you enter, submit or access information on the Website in order to maintain the safety of your PII, including industry-standard security techniques to help protect against the loss, misuse or alteration of information collected from you.

Your PII is contained on secured networks that we use commercially reasonable measures to protect from unauthorized access or intrusion and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

Please note that while we use regular Malware Scanning, we do not perform vulnerability scanning and/or scanning to Payment Card Industry (PCI) standards.

You should recognize that while we strive to protect your PII, we cannot guarantee the security of all information provided to us. In this regard, we urge you to take every precaution to protect your PII while you are online (including, for example, using a secure browser as you surf the Internet).

How to access, correct and update your information

If you wish to access information that you have submitted through this Website or to request the correction or updating of any information you have submitted through this Website, please contact us as set forth below.

Do we use "Cookies"?

Yes. Cookies are small files that a website or its service provider transfers to your computer's hard drive through your Web browser (if you allow them) that enable the website's or service provider's systems to recognize your browser and capture and remember certain information.

We use cookies to:

  • Help us understand your preferences based on past or current activity on the Website, which enables us to provide you with a better experience and/or improved Services.
  • Compile aggregate data about Website traffic and Website interactions in order to offer better Website experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings and since each browser is a little different, you should look at your browser's Help Menu to learn the correct way to modify your cookies.  (Our Website does not control and does not guarantee the effectiveness of such browser-based tools for managing cookies.)

If you turn cookies off, some of the features that enhance your experience on our Website and/or make it more efficient may not function properly.


Google, as a third-party vendor, uses cookies to serve ads on our Website. Google's use of cookies enables it to serve ads to our users based on previous visits to our Website and other websites on the Internet. Users may opt out of certain Google ads and take steps to control advertising cookies.  See

Google states that its advertising policies “are designed not only to abide by laws but to ensure a safe and positive experience for our users.”  See

We have implemented the following Google tools on the Website:

  • Demographics and Interests Reporting

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Website.

Opting Out

Users can set preferences for how Google advertises to them by using the Google Ad Settings page. Alternatively, they can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

Third-Party Disclosure

We do not sell, trade or otherwise transfer your PII to outside parties unless we provide you with advance notice. This limitation does not apply to our Website hosting partners, service providers and other third parties who assist us in operating our Website, providing Services, conducting our business, or serving our customers, who agree to keep this PII confidential, or to any entity that might acquire FirstEnergy Advisors in the future. We may also disclose PII when its disclosure is warranted in order to comply with the law, enforce our Website policies, or protect ours or others' rights, property or safety. 

Note further that non-personally identifiable information received or collected on the Website may be provided to third parties for marketing, advertising, or other uses.

Third-Party Website Links

Occasionally, at our discretion, we may include or offer third-party products or services on our Website, including via hyperlinks to third-party websites. These third-party websites have their own terms of use and privacy policies, separate from and independent of ours. We therefore have no responsibility or liability for the content or activities of these linked websites. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback you choose to share about these third-party websites.

California Privacy Rights

This Privacy Policy describes how we may collect and use your PII.  California residents are entitled to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information, if any.  To request any such information and for any questions about our privacy practices and compliance with California law, please contact us as set forth below.

‘Do not track’ Signals and Third-Party Behavioral Tracking

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Please be advised, however, that we allow third-party behavioral tracking.

Children's Privacy

 FirstEnergy Advisors does not knowingly solicit or collect personal information online from individuals under the age of 18 without prior verifiable parental consent.  If we learn that an individual under the age of 18 has submitted personal information online without parental consent, we will take all reasonable measures to delete such information from our databases and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law).  If you become aware of any personal information we have collected from an individual under age 18, please contact us as set forth below.

Email and Unsubscribing

We may collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Market to our mailing list or continue to send emails to our users after an original transaction has occurred.

Registered Users have agreed to communicate with us via email.  For other, if at any time you would like to unsubscribe from receiving future emails from us, you may do so by using the link at the bottom of an email or email us at and we will promptly remove you from such future correspondence.

Updates or Changes to this Privacy Policy

This Privacy Policy is revised from time to time as we add new features and services, as laws change, and as industry privacy and security practices evolve.  When we make such a revision, we will post the new Privacy Policy on this page and change the date at the bottom.  We encourage you to return to this page periodically to check for updates.  


Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us using the information below.

FirstEnergy Advisors
76 South Main Street, A-GO-17
Akron, OH 44308
Attn: Director of Sales