What is an Energy Brokerage?
June 13, 2022 | Author: Megan Holdridge
What is an Energy Brokerage?
Lori Rader, Director of FirstEnergy Advisors Sales sat down with our partner Zentility Inc. to discuss why her extensive background in the utility industry and competitive energy markets was key to building an energy brokerage firm focused on customer needs. Expertise on subject matter is essential to earning customer trust.
“That really is the most important part of being a broker because I approach this like I approach someone coming to me for services. What would I look for?” Lori Rader, Director of Sales. FirstEnergy Advisors strives to put ourselves in every single one of our customers shoes and ask the question “If I was the customer, what would I want?” Lori gives her view on today’s market, technology and offers thoughts on what customers can do to plan for tomorrow’s unknown energy prices. Check out the interview below!
Final Thoughts
Final thoughts from Lori “I want to thank Dan and the entire Zentility team for their partnership and for being a tech leader in the electric brokerage space. We want customers to know there is a better way to shop for energy.”

For questions regarding residential pricing speak with Megan
Megan Holdridge, Residential Energy Specialist
Call 330-461-3464 or email holdridgem@firstenergycorp.com